Donkey Kong and the secrets of the brain

I don’t know about you, but for me there are few topics as complex and as fascinating as the human brain. How it evolved in us as a species, how it develops differently in each individual. How this small, low-power biological device can store memories for years, carry out complex tasks, explore large decision trees in a matter of seconds or compose the 9th Symphony in D Minor. How it enables the existence of the individually unique bundle of thoughts, feelings and self-awareness that is consciousness.

Continue reading “Donkey Kong and the secrets of the brain”

Predictive algorithms are watching your shopping cart

Back in the times when it was an online bookseller and not today’s ecommerce giant, Amazon used to rely upon human-written book reviews for suggesting the next book purchase to its customers. However, when a predictive algorithm was experimentally introduced, Amazon quickly found out that the algorithm-generated recommendations led to more purchases than human-generated ones, at a fraction of the price.

Continue reading “Predictive algorithms are watching your shopping cart”

Will an Apple(watch) a day keep the Doctor away?

Smartwatches: fashion or function?

With the Apple watch and a number of other smartwatches on the rage, it’s not idle to wonder whether this kind of devices are just a transient fashion or they are here to stay. Tech companies themselves seem to lack a clear picture of what is the value proposition behind this kind of product, given that marketing strategies range wildly from geek-captivating videos to Vogue covers.

Continue reading “Will an Apple(watch) a day keep the Doctor away?”

Rumination: Facebook, experiments and morals


There’s been a great fuss as of late around the so-called “Facebook emotion experiment”, an investigation conducted by Facebook-affiliated scientists which involved manipulating the news feed of around 700’000 FB users in order to learn about the mechanism of emotional response to content posted by others.

Continue reading “Rumination: Facebook, experiments and morals”